Get the course here: [Download Course] Daniel Marcelo – The Ultimate Guide To Succeed On Amazon (Genkicourses.site)
Our website: https://www.genkicourses.site/product/daniel-marcelo-the-ultimate-guide-to-succeed-on-amazon/
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Daniel Marcelo – The Ultimate Guide To Succeed On Amazon
Intro
Why Amazon is a great opportunity for your business
Setup Needed For Success
Organic vs Sponsor Rank
How To Use Helium10 – Part 1
How To Use Helium10 – Part 2
Niche and Product Research
The Correct Way To Create Designs On Canva
How To Fix The Transparent Error
Getting UPC/EAN Exemption
The Correct Way To Create Your Listings – Part 1
The Correct Way To Create Your Listings – Part 2
How To Add New Variations
How To Remove Variations
Configure Your Shipping Template
How To Sell Custom/ Personalized Products
Getting Brand Registry
Creating Your A+ Content
Video Shopping & Customer Reviews
Creating Your Amazon Store
Get FREE Traffic with Posts
Virtual Bundles & Brand Analytics
Amazon Attribution & Brand Referral Bonus
AUTO Campaigns – Part 1
AUTO Campaigns – Part 2
Phrase/Broad Campaigns – Part 1
Phrase/Broad Campaigns – Part 2
Sherlock Holmes Mode Overview
Brand Defense Overview
[SP-PT] DEFENSE Campaigns
[SD-PT] DEFENSE Campaigns
[SBV-PT] DEFENSE Campaigns
Ranking Mode & [SP-EXACT] Campaigns
[COLLECTION-EXACT] & [SBV-EXACT] Campaigns
Awareness Campaigns Overview
Brand Attack Overview
Analyze Your Profit Report
PPC Management – Daily Budgets
PPC Management – Guides
Inside My Amazon Campaigns
Creating Your FBA Listings
Analyze Your Inventory Report
Account Health Hacks
Customer Service Hacks
How To Remove Negative Feedbacks
Expand To Canada and Mexico
Mindset
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If you're wondering why our courses are priced lower than the original prices and are feeling a bit suspicious (which is understandable), we can provide proof of the course's contents. We can provide a screenshot of the course's contents or send you a freebie, such as an introduction video or another video from the course, to prove that we do have the course. Should you wish to request proof, we kindly ask you to reach out to us.
Please be aware that our courses do not include community access. This is due to the fact that we do not have the authority to manage this feature. Despite our desire to incorporate this aspect, it is, unfortunately, unfeasible.
Explore affordable learning at Genkicourses.site 🎓! Dive into a world of quality courses handpicked just for you. Download, watch, and achieve more without breaking your budget.

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Get the course here: [Download Course] Csaba Borzasi – Breakthrough Conversions Academy (Genkicourses.site)
Our website: https://www.genkicourses.site/product/csaba-borzasi-breakthrough-conversions-academy/

What You Get:

Module 1

The Fundamental Principles of Direct Response Copywriting

In this foundational module, you’ll discover:

• The PUREST essence of copywriting nobody talks about today (and believe me, I’ve looked…)
• The “Promise-Believability” Matrix… a unique new way to look at persuading people to buy
• Why – in 95% of cases – you aren’t really selling what you THINK you’re selling (And what you’re ACTUALLY selling through your product or service)
• The #1 way to melt away your prospect’s objections with ease… and turn them into devout BELIEVERS for life
• The “mother” of ALL copywriting formulas… Single-handedly responsible for BILLIONS of dollars in sales (and NO, it’s not “AIDA”, “PAS”, or “PPPP”)
• Eugene Schwartz’s 4 game-changing marketing secrets that revolutionized the marketing industry as we know it. (In fact, one of these is the sole reason why sales funnels exist today!)
• 7 proven ”quick-n-dirty”copywriting templates & checklists you can use to reliably pump out winning copy FAST – even if you’re a beginner

Module 2

The Psychology Behind Persuasive Copywriting & Copy-Thinking

I promise you’ve never seen a more advanced masterclass in emotional response marketing before.
In this module, you’ll discover:

• The secret evolutionary psychology behind persuasive messages that NO ONE talks about
• A deep dive into the world of emotional persuasion… through the lens of the BEST emotional copywriters of all time
• How to identify & tap into your ideal prospect’s deepest NEGATIVE emotions like Shame, Fear, Anger, and Guilt
• How to identify & tap into your ideal prospect’s deepest POSITIVE emotions like Redemption and Unconditional Acceptance (Often-overlooked emotions that actually drive action like CRAZY!)
• The BEST way to infuse these powerful emotions into your “Big Ideas” and Headlines to make them 10X more effective!
• 7 core desires 99.9% of people constantly crave like crazy… and how to use these in your copywriting for maximum effectiveness

Module 3

The “No-Nonsense” 80/20 Marketing Research Process

Yes, yes – I know research isn’t the sexiest of topics out there…
But it’s an absolutely essential aspect of creating winning marketing campaigns.
So…
To make this important topic as painless and swift as possible, I scoured through thousands of pages of my notes…
Revisited scores of past projects I did with various clients…
And analyzed how the best of the best copywriters did their own research…
To come up with a totally UNIQUE blueprint for doing marketing research FAST, in a no-nonsense way.
That’s why, in this module, you’ll discover:

• The REAL reason why research is soooo essential if you want to be successful
• The ONLY 8 things you need to look for while doing research. (Most people waste 10s of hours “mindlessly” researching… but armed with this list, you’ll cut your research time by 80%!)
• My custom-built “Ultimate Marketing Research Kit”that’s so effective… several past students have joined the program JUST to get access to this!
• 5 of the BEST places to find exactly what you’re looking for FAST in 2022
• How to know when you’ve done enough research… so you don’t spend any more time on it than needed!
• 6 sneaky research mistakes you NEED to avoid like the plague! (HINT: 95% of copywriters are guilty of at least one… Are you?)
• A simple process for finding the 7 key marketing campaign elements you need for winning campaigns
• Pulitzer Prize-winning reporter’s coveted “6W Method”to quickly and reliably do high-impact customer research if you’re short on time

Module 4

The “Sacred Trinity”: Big Ideas, Headlines, Leads

This is where the “rubber meets the road”…
Because Module 4 is all about the highest-impact copywriting elements out there:
Big Ideas, Headlines, and Leads… PLUS, how they actually relate to each other.
So in this module, you’ll discover:

• Why I call these 3 the “Sacred Trinity”… and how these elements all relate to each other
• The mystical “Big Idea” concept… Demystified! (with plenty of practical examples, case studies, and even formulas!)
• Previously untold A-list copywriting secrets about attention-grabbing headlines. (If you’ve ever wanted to improve your Headline game… you’ll LOVE this part!)
• 6 of the greatest Lead “types”to start any sales message with ease… While building irresistible emotional desire in your prospect
• My simple 10-step framework for creating any type of Lead in 15 minutes or LESS
• My go-to “quick-n-dirty”Universal Lead Template you can copy-paste into ANY sales message to make it 3X more persuasive FAST

Module 5

The “Golden Thread” That Connects Your Big Idea With Your Offer

Once you know the secrets of the “Sacred Trinity”, it’s time to connect these elements with your Offer.
How?
Module 5 reveals everything.
Inside this game-changing masterclass, you’ll discover:

• How to effectively use the “Neuroplastic Belief-Shifting” Frameworkin ANY sales message
• 6 things you NEED to know before weaving your “Golden Thread” (ATTENTION: Miss just 1 of these… and your entire marketing argument might crumble!)
• What NOT to do when identifying your “North Star”: The One Buying Belief!
• A super simplepersuasive message template you can use to consistently pump out winning pieces of copy in just 30 mins (or less)
• 3 unique belief-shifting strategies that melt away objections with ease (And covert even the most skeptical of people!)
• How to do Proof Marketing RIGHT… without boring your readers to death
• Agora Financial’s secret “CPB Technique”that makes their front-end promotions so profitable (A method so powerful, even Evaldo Albuquerque, the highest-paid copywriter of all time SWEARS by it!)
• The 10 questions your prospects are always subconsciously asking when reading your copy… And how to pre-emptively answer them successfully!

Module 6

How to Make Your Competition Irrelevant by Using a Unique Mechanism

Our next topic is about Unique Mechanisms…
Which are essential in today’s world of “high-market sophistication” audiences.
During this module, you’ll discover:

• What exactly is a “mechanism” (and why you also badly need one… especially today!)
• The crucial difference between “common mechanisms” VS. “Unique Mechanisms” (And how to make yours truly stand out!)
• How to find your unique mechanism in just 3 simple steps – even if you’re starting from scratch!
• DOZENS of practical unique mechanism examples used in all sorts of proven marketing campaigns (Some of which have generated over $1 BILLION!)
• The often-misunderstood (but critically important)difference between a Unique Mechanism (UM)… and a Unique Selling Proposition (USP)
• What neverto call your Unique Mechanism… EVER! (Seriously… this one mistake can single-handedly invalidate your entire mechanism in an instant!)

Module 7

Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked

Next up, Storytelling on STEROIDS! (which I like to call “StorySelling”)
In this module, you’ll discover:

• The REAL reason why almost every single persuasive message needs to use storytelling
• The essential fundamentals of StorySellingyou need to understand to create not just compelling stories… but PROFITABLE ones!
• Why focusing on the story itself isn’t enough – no matter how good it is… (And the often-overlooked “secret ingredient” of great storytelling!)
• The 4 “pillars” of highly effective StorySelling almost no one talks about
• How to create a kickass Character / Hero for your story that your audience will easily resonate with
• Ever heard of the “Hero’s Journey” before? You have? Well…that’s cool, and all… BUT did you know that there are actually TWO (2) journeysthe Hero goes through, not just one? And this is THE single biggest point of difference between stories that are “meh”… and stories that are AMAZING!
• 7 proven story archetypes you can copy/paste into your marketing funnels for an easy conversion boost
• Where exactly to use these stories in your funnels (+ other useful tips)

Module 8

How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It

Once you have your “Big Idea”, Headline, Lead, Golden Thread, Unique Mechanism, and Stories…
It’s time to finally create an offer they can’t refuse!
So in Module 8, you’ll discover:

• What exactly is a lucrative Offer (and how to make yours irresistible)
• The #1 principle of ridiculously good offers you must always start with (DO NOTignore this… because otherwise, your offer will fall flat on its face!)
• How direct marketing TITANS like Claude Hopkins, Gary Halbert, Todd Brown, and Alex Hormozi approach irresistible offers (Including their popular frameworks!)
• The ONLY 8 core offer “types” you need to successfully launch any type of product or service
• Advanced risk-reversal strategies that melt away objections with ease… and know people off the fence like crazy!
• How to present your offer for MAXIMUM impact in MINUMUM time
• 5 proven offer blueprintsyou can steal and install in various parts of your sales funnels

Module 9

From “Master Structure” to Breakthrough Copy

In this strategic overview session, we’ll revisit the most important 80/20 principles of key topics like:

• The Fundamental Principles of Direct Response Copywriting
• The Psychology Behind Persuasive Copywriting & Copy-Thinking
• The “No-Nonsense” 80/20 Marketing Research Process
• The “Sacred Trinity”: Big Ideas, Headlines, Leads
• The “Golden Thread” That Connects Your Big Idea With The Offer
• How to Make Your Competition Irrelevant by Using a Unique Mechanism
• Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked
• How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It
• The Breakthrough Copy Development Process (with Real-Life Example!)

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​
If you're wondering why our courses are priced lower than the original prices and are feeling a bit suspicious (which is understandable), we can provide proof of the course's contents. We can provide a screenshot of the course's contents or send you a freebie, such as an introduction video or another video from the course, to prove that we do have the course. Should you wish to request proof, we kindly ask you to reach out to us.
Please be aware that our courses do not include community access. This is due to the fact that we do not have the authority to manage this feature. Despite our desire to incorporate this aspect, it is, unfortunately, unfeasible.
Explore affordable learning at Genkicourses.site 🎓! Dive into a world of quality courses handpicked just for you. Download, watch, and achieve more without breaking your budget.

Never even saw either of these guys. Teammate got headshotted through a wall from miles away and so did I. 😅😅 wtf by far the highest kds I've ever seen. I wish this game was still fair. I miss having fun and not waiting 10 minutes for a match just to get wallbanged.

1970 - "The Love You Save" by The Jackson Five enters the Billboard Soul Singles chart where it will peak at #1 and remain there for 6 weeks
1984 - Michael is on the cover of US magazine
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1990 - Thousands of Michael Jackson fans pour onto the grounds of St John's Hospital and Health Center in Santa Monica, Los Angeles to support Michael who was admitted last night suffering from severe chest pains.
Doctors today ran a battery of tests to find out what ails him.
“He’s undergoing several important tests today,” said Jackson spokesman Bob Jones. “I don’t think it was a heart attack. He just experienced some discomfort. He had been feeling bad the past two or three days.”
2009 - Michael attended rehearsals and goes to Dr Klein’s in Beverly Hills
2013 - Jackson v AEG Trial Day 23
Katherine was at court with Austin Brown.
Paul Gongaware Testimony
AEG cross
He was asked about Michael's final two rehearsals at Staples Center. Gongaware couldn't recall details about the first one. He said he wasn't particularly attentive about Jackson's health & appearance. This was the 1st rehearsal after Jackson missed one 4 days earlier. Gongaware said Michael rehearsed on June 23rd. "He was fine," Gongaware described, saying his understanding was that Michael was okay. Gongaware said he wasn't being specifically attentive on the 23rd because he didn't think there was a problem with Michael. Michael rehearsed on Jun 24th. Gongaware watched "Thriller" in its entirety, it was the 1st time they were using costume. He said Michael seemed fine.
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Putnam: "Was he engaged?"
Gongaware: "Yes"
Putnam: "Any physical issues?"
Gongaware: "No, I didn't see any, He did a good rehearsal"

On June 25th, Gongaware got a call from Randy saying he had a call from DiLeo asking him to go to Michael's house because something was going on. As Randy got to Michael's house, an ambulance was leaving and Randy followed it to the hospital. Gongaware said. "I didn't know what was going on"
"At that point I was apprehensive because I didn't know what was happening." Gongaware said he didn't hear anything for a while, so he called Randy to see what was going on and he said Michael had died. "I was in shock," Gongaware recalled. "The artist was gone, he just passed away. How did this happen?!". Gongaware said he no idea what caused Michael to die, never contemplated the idea of Michael Jackson dying. Gongaware talked very matter-of-factly about the day Jackson died. Gongaware said he questioned how it happened. "I called Kenny right away and told him. He was at Staples Center," Gongaware recalled. "The atmosphere at Staples was very somber."
After Michael's passing, Gongaware said they had to shut down production. He was then involved in Jackson's memorial service.
As to why This Is It was happening in London, Gongaware explained it was Michael's best market. "We didn't know how strong it would be." Putnam asked Gongaware if AEG considered a tour in the US. "No, he had all those child allegations flying, it was the wrong thing to do" he said.
Gongaware: "He didn't tour very often, I don't think he liked it very much. There were lots of things he would rather be doing". Michael never did "meet and greet, according to Gongaware
The exec said Michael came out with the phrase "This Is It" because this was the last tour he was going to do.
Michael only agreed to 50 shows, but Gongaware said AEG Live was interested in more
Gongaware said the Dangerous tour lost money due to cancellations. He said he thought HIStory nearly broke even. Gongaware worked on Dangerous, HIStory" and one Jacksons tour back in the 80s. Michael's primary concern was not making money off his shows, Gongaware said. His primary concern was with the art, the performance
"This Is It was supposed to be spectacular", Gongaware said. He would be doing 8-10 shows a month, so about 3 a week.
Gongaware said he never saw Michael take drugs. Aside from drug use in 93, Gongaware said he didn't have any other knowledge of his using drugs. "He was lively, engaged, he seemed happy," Gongaware said about Michael
Putnam asked Gongaware about the day he thought Jackson was impaired after an appointment with Dr. Arnold Klein. The questions prompted a sidebar. He said Jackson "wasn't quite the same" but didn't testify about Jackson's demeanor in detail. He was told Michael was at Dr. Klein's office. Gongaware said he was not familiar with the doctors who treated Michael. Putnam announced be had no more questions at this time
Jackson redirect
In response to Panish questions, Gongaware said This Is It was only the second tour that AEG Live would promote and produce
Panish asked if the exec was concerned about Michael.

"I certainly wanted him to do well".
Panish: "Were you concerned about his children and his family, sir?"
Gongaware: "I was concerned about him"
Panish: "How about his family and children, sir?"
Gongaware: "I supposed. I was focused on Michael"

Brian Panish asked Gongaware a couple different ways if he was concerned about Jackson's mother & children. Gongaware looked up toward the celiling and then said he'd thought about it and he was concerned about Jackson's mom & children
"I believe he was a good father," Gongaware said about Michael Jackson.

Panish: "Did you know he was a great son to his mother?"
Gongaware: "I believe he was"

Panish asked if Gongaware ever called Katherine Jackson to express his condolences. The executive said no. Gongaware said he also didn't think that he sent Katherine Jackson or Jackson's children a condolence card.

Panish: "After Michael died, did you ever send a card to his mother?"
Gongaware: 'I don't think so"
Panish: "Did you ever call her to express your condolences?"
Gongaware: "No"

Panish asked Gongaware several questions about the executive changing elements of his deposition testimony. "I believe I testified truthfully," Gongaware said. "I don't believe I changed my testimony substantially."
Panish then started pointing out what he said were inconsistencies in Gongaware's testimony
This led to questions about whether Gongaware was mistaken when he wrote in an email that AEG was paying Conrad Murray's salary. Gongaware said he didn't necessarily think he was mistaken. He also said he didn't remember writing the email. As to the email Gongaware wrote that AEG, not Michael paid Dr. Murray. Panish asked again if Gongaware recalled writing this email. He said no. Gongaware said he spent 2 days with his lawyers preparing for his deposition, one-two hours discussing the email about AEG paying Dr. Murray. Panish pointed out several answers Gongaware gave on his deposition and the changes he asked to make to the transcript after meeting with attorneys. Panish said Gongaware changed his testimony several times as a result of meeting with AEG's attorneys. Panish said Gongaware also changed his testimony again while on the stand and under oath. Panish tried to impeach Gongaware, which is a legal way to call into question the witness' credibility.
Later in the case, the judge will instruct the jurors that if they think a person lied, they may disconsider part of all of his testimony. As to the email about AEG paying Dr. Murray, Panish pointed out that Gongaware changed his answers several times throughout his testimony. One time he said the email was shorthanded, normal course of business and didn't really think it was a mistake. Yesterday, Gongaware answered the same question saying he was mistaken when he said AEG was paying Dr. Murray. Gongaware explained he thinks he said the same thing but different ways. Gongaware was also asked about a key email he wrote that has come up several other times during the trial. Talking about Murray, he wrote:

We want to remind him that it is AEG, not Michael who is paying his salary. We want him to understand what is expected of him

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Panish: "Do you have any idea why you might have written that AEG is paying his salary?"
Gongaware: "No. I mean, I was mistaken there. We weren't going to pay his salary. We would have advanced the money on Michael's instructions"

Panish then asked Gongaware about Lou Ferrigno and whether he was an employee of AEG Live. Gongaware said no, reiterating his previous testimony that he made a deal with Ferrigno. He said Ferrigno would have been an independent contractor. Panish asked whether Ferrigno had a contract with AEG Live. Gongaware said he didn't know. Panish asked Gongaware if he hired Lou Ferrigno to be Michael's trainer. "I made a deal for Michael," Gongaware said. Ferrigno was an independent contractor, Gongaware said he didn't know whether Ferrigno was submitting bills to his office.

Panish: "So you stiffed Lou Ferrigno, you didn't pay the Incredible Hulk?"(Everyone in the courtroom laughed out loud)
Gongaware: "I don't know how he would get paid, if he would submit bills or not"

Panish said Gongaware testified yesterday that he was not concerned with Michael because he was working out with a trainer. Today Gongaware testified Michael was going to work out with Lou Ferrigno. Gongaware said he didn't know whether Ferrigno had an independent contract agreement or not and if he got paid. Panish inquired about AEG only paying people with fully executed contract. Gongaware said he didn't know the status of Ferrigno's contract. "I don't know specifically when Mr. Jackson saw trainers, but I believe he was seeing trainers," Gongaware explained.

Panish: "He was seeing Lou Ferrigno to be in the next Incredible Hulk?"
Gongaware: "I don't think so"

Panish said Gongaware testified he was not concerned about Michael because he was working out with Lou Ferrigno. He said he didn't say that.
"When he was sick on June 19, I didn't know what was happening," Gongaware explained. "After that, Michael was great."
Panish asked whether he ever received Conrad Murray's contract. Gongaware, when shown an email from June 16, 2009, that included Murray's contract, said he didn't generally read contracts. "Dr Murray wasn't supposed to get paid. If Michael would've signed the deal, Dr Murray would've been paid for his work in London," Gongaware said .

Panish: "You didn't have time to ready budgets, you didn't have time to read contracts, right?"
Gongaware: "I didn't read budgets early on"

Panish asked if Gongaware had any document to prove that Dr. Murray was told that anyone else, but AEG, was paying him. Gongaware didn't recall.

Panish: "Did you have anything in writing saying it was Michael, not AEG, paying Dr. Murray?"
Gongaware: "I don't know"

Gongaware said he believed Dr. Murray signed one version of the contract, but doesn't know whether the one showed to him was it. Gongaware said he knew of no document that said his company's payments to Conrad Murray were actually part of a loan to Michael. Gongaware, on the stand for the sixth day, said he didn't know what Murray assumed about who was paying him.
The jury was shown an email from Timm Wooley, the AEG accountant on Jackson's This Is It concert series sent Murray June 6, 2009:

"I am sorry for the long delay in getting this to you, but I hope that, with your input and comments, we can dispose of the agreement quickly and arrange for payment of the May & June fee installment"

Gongaware testified that although he made the deal with Murray, and that the contract was emailed to him in 2009, his court appearance was the first time he had seen it. Gongaware repeated his contention as he has throughout his testimony, that "He was working for Michael Jackson. He wasn't working for us" The contract shown to the jury said it was between AEG Live and Murray. The contract also said Murray was to "Perform the Services reasonably requested by Producers" (AEG). Trell testified earlier that this was one of several mistakes in a draft that would have been cleaned up in the final version

Panish: "You expected Dr Murray, just like Ferrigno, to get paid for services provided to AEG right sir?"
Gongaware: "He wasn't working for AEG"

Gongaware said he was tasked to make the deal, determine compensation for Dr. Murray.

Panish: "If he was Michael's personal doctor, why hire him?"
Gongaware: "I think he wanted to set up the payment. I was told to negotiate his compensation"

Panish asked Gongaware about his contention that Jackson was always able to perform and nail shows when necessary Gongaware repeated he believed when lights went on, Michael was always there. Panish pointed out Michael canceled several shows on the Dangerous tour. The lawyer cited several shows over Jackson's career that he missed: Bangkok, South America and the need to move a couple in Mexico City.
Panish then asked Gongaware about Dr. Stuart Finkelstein, who the lawyer kept referring to as Gongaware's friend of 25 years. Finkelstein, a possible witness in the trial, was on the last leg of the Dangerous tour before it was canceled. Gongaware said Dr. Finkelstein is now a drug addiction specialist. "There were two occasions where he (Dr. Finkelstein) told me he treated Michael, but never talked about Demerol or injections," Gongaware said. "I believe he's mistaken," Gongaware said if Dr. Finkelstein gave deposition to the contrary.

Panish: "Did Dr. Finkelstein tell you he put MJ on a 24 hour morphine drip?"
Gongaware: "No"

Gongaware denied that Finkelstein told him that he thought Jackson was suffering from a prescription drug addiction. He also denied that Finkelstein told him that another doctor on the Dangerous tour was giving Jackson Demerol shots. Dr. Forecast, from London, was Michael's doctor treating the artist during Dangerous tour
Gongaware said he was never alarmed about Jackson's health and said he saw him as being well

Panish: "Is safety paramount to AEG live?"
Gongaware: "Safety should always be expected"

Gongaware said he didn't know if there was a person in charge of safety at rehearsals
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Panish: "In your opinion, this is a baseless, shakedown lawsuit?"
Gongaware: "I don't understand the merit in it"
Panish: "You answered interrogatories in this case blaming everything on Mrs. Jackson?"
Gongaware: "I don't recall"
Panish: "Did you sign anything in this case saying that Mrs. Jackson was trying to extort money from AEG?"
Gongaware: "I don't recall"

Regarding whether Jackson's children suffered a loss after their father's death, Gongaware said:

"I believe they suffered a great loss"

Gongaware agreed that the best recollection of what happened in 2009 is the emails, but said he remembers from his head too.
"He was always amazing," Gongaware said about Michael.

Gongaware: "I thought he was great"
Panish: "Despite Bugzee saying he was deteriorating in front of his eyes?"
Gongaware: "My eyes told me differently"

Gongaware said the demand for tickets to Michael's memorial service was huge, comparable to the demand for the This Is It tour. Gongaware said the amount of people still in line to buy tickets for This Is It could've sold out 100 shows. (ABC7)
​

Panish: "Do you remember what you said Elvis died of?"
Gongaware: "Heart ailment"

But Panish recalled Gongaware giving a different answer earlier on, saying he believed it was prescription drugs
Gongaware was asked about extending the This Is It tour. He was shown emails from promoters wanting Michael concerts in India, Australia. Gongaware said he would have liked the "This Is It" tour to continue, but they only had agreement for 50 shows. On 3/18/09 -- asking about MJ going to India for the show, Phillips responded:

"Thanks, Thomas. Michael will definitely be heading your way"

Gongaware said he thinks they were making plans in case Michael said ok, let's go. Email on 3/17/09 from Phillips:

"We have a 4 year plan that includes Australia, however, we have to finish London first.

Gongaware, who didn't like Australian's promoter, responded:

"Over my dead body. But let's see what he says before I p**s on his parade."

​

Panish: "Did you ever see Michael under the influence of prescription medication in June 2009?"
Gongaware: "When he came back from Dr. Klein's office"
Panish: "Did you investigate?"
Gongaware: "No, he was coming from his doctor, I didn't think there was a need"

​

Panish: "Your goal was to have as many shows as possible?"
Gongaware: "I would've liked that"
Panish: "The more shows you had, the more money AEG would've gotten, right?"
Gongaware: "Yes"

Panish asked Gongaware if he had talked to Phillips since he'd been on the witness stand. He said he hadn't discussed the case. Panish then asked if Phillips was aware Gongaware said he was content with AEG Live being #2 concert promoter behind Live Nation. Gongaware said he's expressed his opinion that AEG Live doesn't need to be the #1 promoter
AEG recross
Marvin Putnam, in re-direct, asked Gongaware if he tried to give his best testimony possible in deposition. Gongaware said "Yes"
He asked Gongaware why he never sent a condolence card to Jackson's family. "I'm not good with cards", he said. He said the memorial service was how he wanted to honor the singer. Gongaware said he spent a lot of time thinking about Jackson after his death "What I did, I tried to put the memorial show together," Gongaware said. "I think it was the best thing for me to do, commemorate his life."
Memorial was at the Staples Center with 15,000 people, live fed to Nokia Theater with 5,000 people. Gongaware said he worked directly with Randy Jackson on the memorial. It cost over a million dollars, AEG and Michael's estate bore the cost. "I'm glad I did what I did," Gongaware said, adding memorial was shown to millions of people interested in Michael around the world
Putnam tried to rebut all the claims that Gongaware changed his testimony. Gongaware said he feels he hasn't changed his answers
Putnam also showed jury Gongaware's police statement. Panish had said his comment to police was different from testimony. Panish keyed in on whether Gongaware testified that it was five weeks or two weeks between his first two conversations with Conrad Murray. The police statement said Gongaware told detectives a few weeks separated the calls regarding Murray and the contract
Another document that defense attorney Marvin Putnam showed Gongaware was Lou Ferrigno's contract. Ferrigno's three-page contract designated him as an independent contractor. It was signed by AEG accounting exec Julie Hollander. Putnam showed an independent contract agreement with Ferrigno fully executed. Julie Hollander signed on behalf of AEG effective April 27, 2009
Putnam finished his examination of Gongaware by showing him Conrad Murray's contract. Putnam questioned Gongaware about Dr. Murray's contract. The exec said Michael had to sign it in order for it to be valid. Putnam showed Gongaware language in the agreement that said Michael Jackson had to sign the agreement for it to be a valid contract. Putnam also keyed in on language that said Murray was being engaged "on behalf and at the expense of Michael Jackson"
Jackson redirect
Then it was Panish's turn again. He said there isn't a date on the contract showing when Julie Hollander signed Ferrigno's agreement. Panish questioned Gongaware about whether Ferrigno's contract may have been signed after Jackson's death. Gongaware said he didn't think he sent any contracts to Julie Hollander after Jackson's death. Panish pointed out that Hollander was signing contracts after Michaelhad died. He asked to see the original contract.

Panish: "Lou Ferrigno was retained by AEG, right?"
Gongaware: "Yes"

Panish asked Gongaware whether he thought it would have been better for him if he had reviewed documents and e-mails before testifying. "I relied on the advice of my attorney," he said. "All this legal stuff, I don't understand it," he said. Gongaware said he expected his lawyers would act on his best interest and that he testified truthfully and factually in his deposition. Panish asked if Gongaware expected to be believed now when he wouldn't recall his answers in deposition. Defendant objected, judge sustained
Panish also repeatedly referred to the number of AEG Live defense lawyers in the courtroom. He was later admonished to stop mentioning them. Putnam had noted that Katherine Jackson's side was being represented by four law firms. Panish said he didn't care if Putnam brought it up
With that Paul Gongaware was excused, subject to recall if needed.
Randy Phillips Testimony
Phillips said he met with six attorneys to prep for testimony between 6-8 times over the last two weeks, probably for about 30 hours. Phillips said he went through a bunch of emails, probably 30, from the period in question. He also read his deposition.
Randy Phillips, the chief executive officer of AEG Live, disclosed that his lawyers advised company executives not to review old e-mails before testifying. "They felt it would be better if I went in without preparation," he said, referring to his lawyers. (AEG Live lawyer Marvin Putman said outside of court that the volume of documents they would have needed to review was massive, making it impossible for them to prepare. )
Panish asked Phillips whether he was eager to tell his side of the story. "I believe you called me as a witness, so I'm here," Phillips said flatly
Phillips attended two years of law school, but didn't graduate.
​

Panish: "Who's higher up than you at AEG Live?"
Phillips: "No one at AEG Live"
Panish: "You are the top dog, so to speak?"
Phillips: "Yes"

Phillips reports to an executive committee who would then report to Tim Leiweke. Phillips said he doesn't know why Leiweke left the company. Phil Anschutz now belongs to the executive committee.
Panish at one point asked the executive whether he was familiar with the music industry. "Familiar with the music industry? I was working in it," Phillips replied.
Phillips said he agreed with statements attributed to him and defense attorney Marvin S. Putnam that the case was a shakedown.

Panish: "Do you think this is an extortion, shakedown lawsuit?"
Phillips: "Yes or no answer? Yes"
Panish: "Did you sign a document under the penalty of perjury saying Mrs. Jackson aided and abetted Joe Jackson to extort money from AEG?"
Phillips: "It's possible, I don't remember. I wish you wouldn't keep calling it a baseless shakedown lawsuit"
Panish: "You believe this case is an extortion, correct?"
Phillips: "Yes"

​

Panish: "You told Mr. Ortega that AEG checked everyone out, including Dr. Murray?"
Phillips: "I wrote in an email to Kenny Ortega that I thought Dr. Murray had been checked out. I still do, to some extent"
Panish: "You said he was a great doctor?"
Phillips: "Because that's what I was told"
Panish: "Did you write an email that AEG checked everyone out?"
Phillips: "Yes, I did"
Panish: "That was not true"
Phillips: "In retrospect, not 100%.It's what I knew at the time"

​

Panish: "Isn't it true you said AEG live doesn't lose money, sir?"
Phillips: "Among other things I said"

Panish showed Phillips a Forbes article where he said AEG is about making money, since they are a business.

Phillips: "Live Nation is the largest concert promoter in the world"
Panish: "Do you like being number 2?"
Phillips: "Love it! I'd rather be a successful number 2"
Panish: "You don't want to be number one?"
Phillips: "Not if it means losing money"

Phillips said Mr. Anschutz told him he's happy being a number 2
Panish asked if it was true Phillips wanted to meet with Michael to tour in 2007. Phillips answered it was the opposite, they asked for a meeting.
Jackson lawyer Brian Panish, who has been previously told by the judge not to argue with witnesses, quickly tangled with Phillips. "Please don't argue with me because then I will argue back and get in trouble," Panish told Phillips at one point. "Then that's an incentive for me," Phillips joked (everyone laughed)
​

Panish: "Did you learn Colony Capital purchase note on Neverland?"
Phillips: "Yes"
Panish: "Is Barrack one of principals on Colony Capital?"
Phillips: "Yes"

On 6/13/08, Phillips sent an email to Colony Capital with a summation of plans for Michael for four years:

I caution you that Michael is not fast and a total perfectionist (needs to be controlled as much as possible)

Phillips said he was referring to Michael's spending
​

Panish: "Neverland was his beloved home, right sir?"
Phillips: "Hard to answer, because of the things Michael told me"

When the executive appeared to crack a smile, Panish asked if he thought the proceedings were funny.

Phillips:"No, I think it's tragic"
Panish: "Do you think any of this is funny, sir?"
Phillips: "No, I think it's tragic"

Tohme Tohme was a business associate with Colony Capital, who was also working with Michael. Panish asked if Phillips thought there was a conflict of interest with Tohme working for Colony and Michael. He said "No"
Court Transcript