Building A StoryBrand has been one of the best Marketing Storytelling books I've read so I recently re-read it to refresh my memory of it's principles.

To put this into context, I've also read:

• Made to Stick - Chip & Dan Heath
• 16 Word Sales Letter - Evaldo Albuquerque
• The 22 Immutable Laws of Marketing - Al Ries & Jack Trout
• Obviously Awesome - April Dunford
• Breakthrough Advertising - Eugene Swartz
• Expert Secrets - Russell Brunson

This book reminded me a lot of "Made to Stick" by Chip Heath and Dan Heath, as well as "Expert Secrets" both of which really underline the power of storytelling and simplicity in making a message truly land.

Here are the top takeaways from "Building A Story Brand":

1. Keep it simple and clear, sunshine! We've got five seconds to grab someone's attention. If your customers can't get your message in that short timeframe, you've lost them. So, cut the jargon and make it easy for anyone to understand what you're all about.
2. Your customer is the hero, not you. This is where the classic movie "Star Wars" comes in. Think of your brand as Yoda, guiding your customer, Luke Skywalker, to success. You're the trusty sidekick, not the main star.
3. Every good story has conflict. In your brand's story, your customer's problem is the villain they're fighting. And guess what? Your product or service is the lightsaber they need to win the battle.
4. Tap into their survival instinct. People inherently want to save money, time, and resources, while gaining status and seeking meaning. If your product or service can cater to these needs, you're onto a winner!
5. Give them a clear plan. Nobody wants to navigate through a maze to purchase a product or service. Make it as simple as ABC for them. A step-by-step guide makes taking action easier & more likely.
6. Call them to action. It's great if customers like your brand, but you really want them to make a purchase. Don't be shy to guide them to the checkout.

7 - Follow the SB7 framework.

This framework is the bread and butter of building a compelling StoryBrand. Here's the breakdown on it:

1. Character: This is your customer. You need to know what they want and position your product or service as the means to get it.
2. Problem: Identify your customer's problem, and better yet, personify it as a villain for them to overcome. This is what your product or service will help them beat.
3. Guide: That's you! Show empathy for your customer's problem and demonstrate your authority to guide them through it.
4. Plan: Give your customers a clear, actionable plan. This can be a step-by-step guide or a set of promises you make to them.
5. Call to Action: Encourage your customers to take the necessary steps. This could be making a purchase, scheduling a consultation, or signing up for a trial.Avoid Failure: Show customers what they stand to lose if they don't take action. A little fear of missing out (FOMO) can be a great motivator.
6. Success: Finally, paint a picture of what success looks like for your customers. Help them visualize how much better off they'll be with your product or service.

Just like how the book "Atomic Habits" by James Clear breaks down habit formation into understandable chunks, this SB7 framework breaks down the storytelling process, making it super manageable and actionable.
Now, this whole process of distilling the key points is what I like to call "spaced repetition" or an "optimized learning protocol." It's a bit of a mouthful, but essentially it's all about revisiting important information, processing it, and expressing it in new ways to really cement it in your brain. Plus, it helps when sharing it with others, like I'm doing now.

I'm going to synthesize this knowledge...

I'm going to synthesize this knowledge from the book into a 15-20 min 'rapid optimized learning' program, so if you are interested in being one of the 'testers' of this when it's ready, comment below. All I'll ask for in return is feedback.I'm super excited to use the principles from "Building A Story Brand" in future projects. Crafting a clear, simple message that puts the customer in the hero's seat? Count me in!Remember, we're all on this lifelong learning journey together. And as long as we keep reading, reflecting, and revisiting, we'll continue to grow, right?

I'm just wondering if T1/pro teams will be allowed to compete in the newly announced national leagues.
Unless I missed it I don't think I saw them say anything against this, in fact they used the word "everyone" quite a lot which is probably telling enough.
I just feel like allowing T1 teams to compete will result in just more pro league because they'll end up competing against each other unless a star studded T2/T3 team plays the game of their life.
I understand pros live off this and they also deserve a chance to play and win money, especially those that aren't being compensated fairly by their orgs, but it feels extremely unfair to advertise a gorgeous prize pool to "everyone" but only truly be offering it to people who already make money off the game - instead of it being an opportunity for T2/T3 teams to show their worth and maybe get picked up by an org, or just win some money for their efforts.

If it has been announced somewhere that they will not be allowed then disregard this.

I read these subs enough to know how some sellers feel about questions and requests. I will be upfront in saying I can be a question asker and request maker. I do try to back it up with $$$ though. I feel it’s 1 of the perks of shopping small. Many products made to appeal to the masses can be slightly generic or not quite my style, therefore I occasionally prefer them tweaked just a tad.
So, what I’m wondering is, if a seller accepts a request from me, should I advertise it in the review? Or just give a normal comment with 5 stars? Some things I’ve read on here have me nervous that other customers will read the review, get the idea that they can ask for particular things, and thus the seller would prefer me not be so open about our transaction (as they may be okay with 1 request, but not a whole bunch.)
But my impulse is to gush about how accommodating the seller has been and how well they fulfilled my wishes, along with a photo. Should I just ask the seller or would this be weird? (Also, that would be MORE questions 😆)
Finally, are questions really that bad or are these subs causing me to be hyper vigilant? I always want to be a good customer. Thanks.

Im really wanting to finally get into dcs and if that were the only game i would play, i wouldnt be asking this question. But i also want to get back into stuff like elite dangerous and star citizen, and the hopefully coming soon hunternet starfighter. So space sims. If i get the winwing f18 set, or even the f18 throttle with f16 stick, am i missing out on movement options for space sims compared to using the x56? It's advertised as the space sim hotas.
Im very new to hotas world. I dont know whats best and i do not want to get more than a throttle, stick, and pedals. Im not trying to change my whole setup per game. Ive heard numerous times that the x56 is a pretty okish if not bad hotas, and that it will not last by design. Is there no way to fix that?

Hello. First time ever using Reddit and on mobile to boot. Apologies in advance for bad writing and formatting.
Not long ago, I got to go to Arches National Park, Utah for the first time and words cannot properly describe just how awesome it was. One of the days I was there, my family did a night tour to see the stars like never before (and my goodness, again it was awe inspiring). While I’ve been an avid enjoyer of space and space news, I’m kind of a noob stargazer. While we were out stargazing that night, we bumped into a more experienced guy who happened to have a laser pointer! This has opened my eyes; and now I really want one!
So, now I’ve been doing some research. I have recently learned that a 5mW green laser pointer would be ideal. Even under those conditions, the laser pointer is still not a toy and should be treated as such. I have no plans to use it near animals (wild or otherwise), pop balloons, or point at aircraft (I have no desires to cause wrecks or go to jail). My research even gave me a neat tip of circling stars instead of pointing at them just in case of potential aircraft. The one thing I can’t seem to find in my research is a good brand to use! I’ve tried going on Amazon; but all I can seem to find there are lasers that are way too bright/dangerous. I tried the good ole’ fashion just google it. That has been filled with mostly advertisements and overpowered lasers (though that is where I also found the majority of my information detailed above.)
So, I figured I would reach out to a community that shares a passion for stargazing! If anyone has any suggestions of laser pointers I could use, I would be most grateful! If anyone has any other tips and tricks that I missed during my googling, I’d also appreciate it! Thank you for taking the time to read my request whether you had a suggestion or not! Have a great day/night and may all your nights be clear!

Mina Miller Edison lived an incredibly inspiring life. She thrived in numerous aspects. Especially since she played many roles throughout her impressive lifespan. Highly educated, confident, ambitious and determined represent the characteristics that describe Mina.
She displayed a deep committed to her family. This includes being the loving wife to inventor, entrepreneur and American icon Thomas Edison. She was also a loving and dedicated mother.
In addition, Mina demonstrated a strong passion for her community with the endless organizations that she contributed a tremendous amount of time and energy.
Mina was born into an entrepreneurial family on July 6, 1865. As the Miller family continued to grow, Mina was the seventh of eleven children born to inventor Lewis Miller and Mary Alexander. Her parents had a love for education. Mina attended and graduated from Akron High School in Ohio. After high school, she went on to study at a home and day school in Boston.

Mina’s Father the Inventor and Founder

Mina Miller Edison was born into a family that was used to being in the spotlight. Lewis Miller was a successful inventor. He also became one of the founders of Chautauqua Institution. The Miller family spent summers in their home along Chautauqua Lake. Her families love for Chautauqua was passed down to Mina. Therefore, when she had a family of her own she brought them to her family home at Chautauqua Institition.

Mina’s father and husband both had a passion for inventing. However, what they chose to invent was different from one another. While Thomas concentrated on technology and electronics, Lewis focused on farm equipment. They shared the common goal of making life easier with their inventions.

Chautauqua Institution

Chautauqua Institution sets on the shores of beautiful Chautauqua Lake in southwestern New York State. The Institution was originally called the Chautauqua Lake Sunday School Assembly. It was founded in 1874 as an educational experiment in out-of-school, vacation learning by industrialist Lewis Miller and Methodist Bishop John Heyl Vincent. Hence, a place where spirituality meets continuing education.
“The original scheme was a Christian educational resort . . . [where] pleasure, science, and all friends of true culture should go side by side with true religion.”

Chautauqua Institution

We call Chautauqua County home which is also the birthplace of the National Historic Landmark, Chautauqua Institution. Chautauqua Institution is a 750-acre community on Chautauqua Lake that attracts 100,000 visitors each summer who explore spirituality, philosophy, cultural vitality and the arts.
President Theodore Roosevelt once called Chautauqua Institution: “the most American thing in America“.
The mission of Chautauqua Institution (or as locals call it, CHQ):

CHQ is dedicated to the exploration of the best in human values and the enrichment of life through a program that explores the important religious, social and political issues of our times; stimulates provocative, thoughtful involvement of individuals and families in creative response to such issues; and promotes excellence and creativity in the appreciation, performance and teaching of the arts.Each summer season celebrates four program areas: The Arts, Religion, Education and Recreation. A summer at Chautauqua is loaded with lectures, concerts, religious services and as well as amazing displays of literary and performing arts. Chautauqua Institution attracts world-class talent that performs ballet, theater, opera, symphony and dance. Click here to check out this season’s exciting events.

The Multiple Achievements of Mina Miller

Marriage to Thomas Edison

When Mina Miller met Thomas Edison, she was promised to her gentleman suitor, George Vincent, the son of Bishop Vincent. Edison learned that Mina would be staying the summer at Chautauqua, he arranged to spend time there to win her and meet her family. Thomas Edison’s hearing was badly compromised by this time from when he was a child so he taught Mina to send and receive Morse code. That summer, he used it to ask her to marry him. He tapped “Will you Marry Me?” on Mina’s hand, and she said “Yes.”
The next step was getting permission from Mina’s Father Lewis, to which Thomas wrote this:
“I trust you will not accuse me of egotism when I say that my life and history and standing are so well known as to call for no statement concerning myself. My reputation is so far made that I recognize I must be judged by it for good or ill. I need only add in conclusion that the step I have taken in asking your daughter to entrust her happiness into my keeping has been the result of mature deliberation, and with the full appreciation of the responsibility and the duty I have undertaken to fulfill. I do not deny that your answer will seriously affect my happiness, and I trust my suit will meet with your approval.”
This letter won the approval of Mr. Miller. The date for the wedding was set for February 24, 1886, hardly more than a year after they met. She was only 20 years old. Oak Place, the Miller home in Akron, was to be the site of the wedding. Father Miller and his Mary Valinda spared no expense in seeing that the nuptials were an occasion to be remembered.

Managing a Home Full of Staff and Children

When Mina and Thomas Edison got married she was much younger then her husband. She became the stepmother to his three children. Still being young herself she was not fully ready for motherhood. However, Mina Miller Edison took charge of the household. Often times Thomas was not around due to his work. This left Mina in charge of hiring the house staff as well as raising the children. Furthermore, she gave herself the title of “home executive”. Mina also held ownership of Glenmont. The home she shared with Thomas. Owning and managing her own home was the first of many successes for Mina.

Children of Her Own

Two years after their marriage Mina and Thomas added to their family with their first child, Madeleine. This started the same pattern of children Thomas had with his first wife. Their daughter was soon followed by two sons, Charles and Theodore.

Madeleine Edison

Madeleine was born on May 31st, 1888, the first child born to Mina. She was born in Glenmont, the Edison Family home in New Jersey. Madeleine married John Eyre Sloane. She married him in the Drawing Room at Glenmont on June 17, 1914. Madeleine and John had four sons, who happened to be Thomas Edison’s only grandchildren from either marriage.
Madeleine briefly ran for Congress in 1938, she sadly lost. During World War II she gave much of her time to blood drives for the New Jersey Red Cross. She also administered the Edison Birthplace in Milan, Ohio after her mother’s death. She died on February 14, 1979.

Charles Edison

Charles Edison was born into the Edison Family at the Glenmont on August 3, 1890. He married Carolyn Hawkins, whom he had met in 1912 then married on March 27, 1918. Finally, he became president of his father’s company, Thomas A. Edison, Incorporated, in 1927. He ran the company until it was sold in 1959.
Charles is the best known because of his second career, in public service. In the mid-1930s he served in the cabinet of President Franklin Roosevelt. First as Assistant Secretary of the Navy, then as Acting Secretary. New Jersey voters elected him as their governor in 1940. He also founded a charitable foundation that now bears his name, the Charles Edison Fund. He died on July 31, 1969

Theodore Miller Edison

Theodore Miller Edison was the last to be born at Glenmont on July 10, 1898. He attended the Massachusetts Institute of Technology, from which he earned his physics degree in 1923. He was the only member of the Edison family to graduate from college.
Theodore did work for his father’s company after graduation. After starting as an ordinary lab assistant, he worked his way up to technical director of research and engineering for Thomas A. Edison, Inc. He eventually founded his own company, Calibron Industries, Inc. Also, he built his own smaller laboratory in West Orange. Theodore earned over 80 patents in his career. In 1925 he married Anna Maria Osterhout, a graduate of Vassar. He became an ardent environmentalist. Theodore lived in West Orange with his wife Anna until his death on November 24, 1992.

Mina’s Step-Children

With the marriage between Thomas and Mina, she took on his three children from the first marriage. Marion, twelve years old, Thomas, Jr. ten years old, and William Leslie eight years old. She continued to struggle with her relationship with her stepdaughter. Mina’s stepchildren did not take education as seriously as she did. They believed that Edison’s fame could make their future for them. Finally, due to this belief, Mina’s stepchildren went on to live less acclaimed lives as the other Edison children.

Marion Estelle Edison

Marion was the first born of Thomas Edison’s children. She was born on February 18, 1873, and gained the nickname “Dot” as a child after Morse Code. In 1895 she married Karl Oscar Oeser, a German army lieutenant. They lived in Germany through the First World War. Unfortunately, her marriage ended in divorce in 1921. Finally, she then returned to the United States, where she died on April 16, 1965.

Thomas Alva Edison Jr

Thomas Alva, Junior, was born on January 10, 1876. He had the nickname “Dash” after Morse Code like his sister. He went on to marry stage actress Marie Louise Toohey in 1899. However, the marriage ended within a year. He next married Beatrice Heyzer. Thomas Jr sold the use of his name to advertise “quack” medicines and dubious inventions. His father disapproved of this and eventually asked him to change his name. Thomas Jr. briefly went by the name of Thomas Willard. His efforts at inventing and starting a mushroom farm failed. Finally, he died on August 25, 1935.

William Leslie Edison

William Leslie was born on October 26, 1878. He went to school at St. Paul’s School, Concord, New Hampshire. Then also attended J.M.Hawkins School on Staten Island. He later studied at the Sheffield scientific school at Yale. William soon married Blanche Travers. William Edison served in the military during the Spanish-American War in 1898. He also served again in the First World War. Like his brother he turned to farm life, breeding chickens. Finally, he died on August 10, 1937.

Chautauqua Institute and Mina’s Influence

Mina’s father’s love for Chautauqua was passed down to his daughter. Mina dedicated herself to many organizations locally. She supported many land and wildlife conservation. Often times Mina would donate her own funds to projects for Chautauqua. Mina became a trustee of the institute. Others involved in Chautauqua held Mina in high regards. Also much like her father, Mina continued her involvement with her beloved Institute until her passing in 1947.
Mina was active in many different organizations and clubs including:

• The American Red Cross
• The Chautauqua Association
• West Orange Community League (President From 1912-1919)
• National Audubon Society
• Chautauqua Bird and Tree Club
• The John Burroughs Association
• The Daughters of the American Revolution
• The School Garden Association of America

The Thomas Alva Edison Foundation

After Thomas Edison passed away, Mina started The Thomas Alva Edison Foundation in his memory. The foundation combined both Thomas’s and Mina’s passions. Mina’s love for education and Thomas’s love for science. However, later on, the nature of the foundation changed. It was no longer dedicated to advancements in science and education. Finally, it became a foundation aimed at preserving Thomas Edison’s name and accomplishments

Wrapping It Up

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Applied for a customer service job at BT. Although I have experience why do they advertise it as no experience required. So click bait. You go to the face to face interview stage and they want u to list down ur experience lmao. Fools. U gotta do so much at the interview stage too. Like the star design and roleplay. My god for only £10.80 ph must be joking 🤣😂