What You Get:

YOUR PROFITABLE PRODUCT IDEA

• Choose the best product and audience for you to profit from right now
• Make sure your Idea passes all 7 Criteria of the Profitable Niche Checklist
• Express your Idea in one simple phrase that attracts your target market in droves
• Pre-validate there’s demand for your Idea in a way that automatically lines up your future customers
• Create your Profitable Product Idea Blueprint so you have everything in one place

YOUR IDEA TO MARKET BLUEPRINT

• Your blockbuster course name, your price point, your guarantee, bonuses and the reasons to buy now
• The points of credibility that create massive buyer trust — even if you’re just getting started
• Your uniquely valuable “process” — how you go about getting your students results (a huge selling point)
• The social proof to start attracting paying customers immediately, even if this is the first time you’re doing this

YOUR MVP LAUNCH

• Use the “paint-by-numbers” MVP process to choose the exact pieces of your product and how they fit together
• Finalize your Launch “Blueprint”, including the exact concrete steps to get to market FAST and start making sales straight away
• Choose and deploy one of the 3 simple marketing & promotion campaigns to locate and find the people most likely to want to buy from you
• Copy/paste from our pre-written campaign messaging templates to immediately have people wanting to know more (versus tuning out or scrolling past)
• Follow the word-for-word sales scripts to confidently sell your MVP and start taking money even before the end of the module!

SUPERCHARGE YOUR MARKETING

• Get our EIGHT pre-written ready-to-go “Experience Marketing” Campaigns that you can just plug right in
• Recieve my entire vault of pre-written scripts, emails, web page templates, sales & video scripts that you can take and customize or just use “as is” — they’re yours and they’ve generated literally millions of dollars for my other students
• Create a Custom Campaign Stack that suits your dominant marketing style — whether you prefer to sell through 1:1 conversations, speaking to groups, or writing — so marketable feels easier than it ever has before
• Recieve my entire vault of pre-written scripts, emails and web page templates that you can take and customize or just use “as is” — they’re yours and they’ve generated literally millions of dollars for my other students
• Stand out with your marketing in a powerful, unique, fresh and engaging way that gets the attention of your ideal customers, which is 99% of the battle in today’s noisy marketplace, so you can make some real money

EXPERIENCE ESCALATION

• “Experiencify” your program with the 10 Core Experiences of The Experience Formula™ to create an engaging experience that works with (rather than against) the brain to get your customers “hooked” on taking action and getting results
• Watch as your students spontaneously put down distractions and excuses and become “achievement machines”, focused on taking action, getting results and bringing more customers your way
• Embed a powerful process for gathering success stories right into your course, so you can quickly have dozens if not hundreds of glowing testimonials (this is how I ended up with 1480 testimonials and counting for EPM!)

#NFTNews:

Crypto World News:

#Web3Community Blogs:

#Web3Events:

How to start a wildly profitable 6-figure consulting business & get your first high value client in 42 days

Introducing the Consulting Accelerator™

Battle tested and proven results

The perfectly engineered change agent

Proven Process

New paradigm

Winning community

Expert mentorship

Learn the way that best suits you

Online e-learning platform

Boxset of physical workbooks

Here’s a summary of everything you get

Consulting Accelerator™

• 6 Week training program
• Boxset with workbooks
• Community + Weekly Q&A Calls
• Lifetime access

Unlock the secret to online business success with this premium, AI-powered prompt library.

Get instant access to 20,000+ prompts (and a special AI Live members club!)

• How to build effectively using no-code (1,000 prompts)
• How to succeed in E-commerce A-Z (2,000 prompts)
• How to build a landing page (1,000 prompts)
• How to 10x your E-mail marketing (500 prompts)
• How to build a highly converting sales funnel A-Z (1,000 prompts)
• How to build an audience online (500 prompts)
• How to consistently get sales online (500 prompts)
• How to close high ticket clients (500 prompts)
• AI customer service automation (500 prompts)
• Stock Trading Mastery + Blockchain Prompt Bundle (2,000 prompts)
• SaaS 101 ChatGPT Course (500 prompts)
• Prompt Engineering Mastery Course (400 prompts)
• Sales & Marketing (8,000 prompts)

Mastery Courses.

1. Prompt Engineering Mastery Course. Learning how to successfully curate and utilize ChatGPT prompts like a boss. (33 videos)
2. Saas 101 ChatGPT Course. Learning how to build a successful SaaS company from scratch or optimize and finish the project you are already working on. (33 videos)
3. Crypto Trading Course. This course will teach you the basics of ChatGPT and crypto, effective trading strategies, how to create NFT’s using AI and everything in between. (31 videos)
4. Stock Trading Mastery Course. This course provides a comprehensive guide to understanding ChatGPT and stock investing, starting from the fundamentals and advancing to more complex strategies. You can learn at your own pace with the 21 included videos and over 9 toggle guides.

• Get 1,000+ new prompts weekly (automatically updated)
• Total courses: 4 Mastery Courses (over 100 hours of material)
• (NEW) Metaverse Beginners Guide included.

What You Get:

The Fundamental Principles of Direct Response Copywriting

• The PUREST essence of copywriting nobody talks about today (and believe me, I’ve looked…)
• The “Promise-Believability” Matrix… a unique new way to look at persuading people to buy
• Why – in 95% of cases – you aren’t really selling what you THINK you’re selling (And what you’re ACTUALLY selling through your product or service)
• The #1 way to melt away your prospect’s objections with ease… and turn them into devout BELIEVERS for life
• The “mother” of ALL copywriting formulas… Single-handedly responsible for BILLIONS of dollars in sales (and NO, it’s not “AIDA”, “PAS”, or “PPPP”)
• Eugene Schwartz’s 4 game-changing marketing secrets that revolutionized the marketing industry as we know it. (In fact, one of these is the sole reason why sales funnels exist today!)
• 7 proven ”quick-n-dirty”copywriting templates & checklists you can use to reliably pump out winning copy FAST – even if you’re a beginner

The Psychology Behind Persuasive Copywriting & Copy-Thinking

• The secret evolutionary psychology behind persuasive messages that NO ONE talks about
• A deep dive into the world of emotional persuasion… through the lens of the BEST emotional copywriters of all time
• How to identify & tap into your ideal prospect’s deepest NEGATIVE emotions like Shame, Fear, Anger, and Guilt
• How to identify & tap into your ideal prospect’s deepest POSITIVE emotions like Redemption and Unconditional Acceptance (Often-overlooked emotions that actually drive action like CRAZY!)
• The BEST way to infuse these powerful emotions into your “Big Ideas” and Headlines to make them 10X more effective!
• 7 core desires 99.9% of people constantly crave like crazy… and how to use these in your copywriting for maximum effectiveness

The “No-Nonsense” 80/20 Marketing Research Process

• The REAL reason why research is soooo essential if you want to be successful
• The ONLY 8 things you need to look for while doing research. (Most people waste 10s of hours “mindlessly” researching… but armed with this list, you’ll cut your research time by 80%!)
• My custom-built “Ultimate Marketing Research Kit”that’s so effective… several past students have joined the program JUST to get access to this!
• 5 of the BEST places to find exactly what you’re looking for FAST in 2022
• How to know when you’ve done enough research… so you don’t spend any more time on it than needed!
• 6 sneaky research mistakes you NEED to avoid like the plague! (HINT: 95% of copywriters are guilty of at least one… Are you?)
• A simple process for finding the 7 key marketing campaign elements you need for winning campaigns
• Pulitzer Prize-winning reporter’s coveted “6W Method”to quickly and reliably do high-impact customer research if you’re short on time

The “Sacred Trinity”: Big Ideas, Headlines, Leads

• Why I call these 3 the “Sacred Trinity”… and how these elements all relate to each other
• The mystical “Big Idea” concept… Demystified! (with plenty of practical examples, case studies, and even formulas!)
• Previously untold A-list copywriting secrets about attention-grabbing headlines. (If you’ve ever wanted to improve your Headline game… you’ll LOVE this part!)
• 6 of the greatest Lead “types”to start any sales message with ease… While building irresistible emotional desire in your prospect
• My simple 10-step framework for creating any type of Lead in 15 minutes or LESS
• My go-to “quick-n-dirty”Universal Lead Template you can copy-paste into ANY sales message to make it 3X more persuasive FAST

The “Golden Thread” That Connects Your Big Idea With Your Offer

• How to effectively use the “Neuroplastic Belief-Shifting” Frameworkin ANY sales message
• 6 things you NEED to know before weaving your “Golden Thread” (ATTENTION: Miss just 1 of these… and your entire marketing argument might crumble!)
• What NOT to do when identifying your “North Star”: The One Buying Belief!
• A super simplepersuasive message template you can use to consistently pump out winning pieces of copy in just 30 mins (or less)
• 3 unique belief-shifting strategies that melt away objections with ease (And covert even the most skeptical of people!)
• How to do Proof Marketing RIGHT… without boring your readers to death
• Agora Financial’s secret “CPB Technique”that makes their front-end promotions so profitable (A method so powerful, even Evaldo Albuquerque, the highest-paid copywriter of all time SWEARS by it!)
• The 10 questions your prospects are always subconsciously asking when reading your copy… And how to pre-emptively answer them successfully!

How to Make Your Competition Irrelevant by Using a Unique Mechanism

• What exactly is a “mechanism” (and why you also badly need one… especially today!)
• The crucial difference between “common mechanisms” VS. “Unique Mechanisms” (And how to make yours truly stand out!)
• How to find your unique mechanism in just 3 simple steps – even if you’re starting from scratch!
• DOZENS of practical unique mechanism examples used in all sorts of proven marketing campaigns (Some of which have generated over $1 BILLION!)
• The often-misunderstood (but critically important)difference between a Unique Mechanism (UM)… and a Unique Selling Proposition (USP)
• What neverto call your Unique Mechanism… EVER! (Seriously… this one mistake can single-handedly invalidate your entire mechanism in an instant!)

Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked

• The REAL reason why almost every single persuasive message needs to use storytelling
• The essential fundamentals of StorySellingyou need to understand to create not just compelling stories… but PROFITABLE ones!
• Why focusing on the story itself isn’t enough – no matter how good it is… (And the often-overlooked “secret ingredient” of great storytelling!)
• The 4 “pillars” of highly effective StorySelling almost no one talks about
• How to create a kickass Character / Hero for your story that your audience will easily resonate with
• Ever heard of the “Hero’s Journey” before? You have? Well…that’s cool, and all… BUT did you know that there are actually TWO (2) journeysthe Hero goes through, not just one? And this is THE single biggest point of difference between stories that are “meh”… and stories that are AMAZING!
• 7 proven story archetypes you can copy/paste into your marketing funnels for an easy conversion boost
• Where exactly to use these stories in your funnels (+ other useful tips)

How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It

• What exactly is a lucrative Offer (and how to make yours irresistible)
• The #1 principle of ridiculously good offers you must always start with (DO NOTignore this… because otherwise, your offer will fall flat on its face!)
• How direct marketing TITANS like Claude Hopkins, Gary Halbert, Todd Brown, and Alex Hormozi approach irresistible offers (Including their popular frameworks!)
• The ONLY 8 core offer “types” you need to successfully launch any type of product or service
• Advanced risk-reversal strategies that melt away objections with ease… and know people off the fence like crazy!
• How to present your offer for MAXIMUM impact in MINUMUM time
• 5 proven offer blueprintsyou can steal and install in various parts of your sales funnels

From “Master Structure” to Breakthrough Copy

• The Fundamental Principles of Direct Response Copywriting
• The Psychology Behind Persuasive Copywriting & Copy-Thinking
• The “No-Nonsense” 80/20 Marketing Research Process
• The “Sacred Trinity”: Big Ideas, Headlines, Leads
• The “Golden Thread” That Connects Your Big Idea With The Offer
• How to Make Your Competition Irrelevant by Using a Unique Mechanism
• Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked
• How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It
• The Breakthrough Copy Development Process (with Real-Life Example!)

WHAT YOU GET?

340 PAGE AUTOMATIC CLIENTS BOOK

7 DAY FAST START VIDEO SERIES

2,854 POTENTIALLY PROFITABLE NICHES

AUTOMATIC CLIENTS ECONOMICS CALCULATOR

$200,000 FACEBOOK AD

7-FIGURE VSL SCRIPT

7-DAYS FAST START TOOLBOX

LAUNCH CHECKLIST

1. Invested little to no money
2. Had no industry connections
3. Were complete amateurs

• Up to 10,000,000 units at a price of $0.06 per unit, with each unit consisting of one common share of the Company and one-half of one transferable warrant, with each full warrant allowing the holder to purchase one common share of the Company at a price of $0.12 per share for thirty-six months ("Common Share Units");
• Up to 10,000,000 flow-through units at a price of $0.075 per unit, with each unit consisting of one flow-through share of the Company and one-half of one transferable flow-through warrant, with each full flow-through warrant allowing the holder to purchase one flow-through share of the Company at a price of $0.15 per share for twenty-four months ("Flow-Through Units");

Operation Total Freedom – ($9,997.00 Value)

Mass Control Monthly – ($9,997.00 Value)

Millionaire Marketing Formula – ($9,997.00 Value)

The Magic Model – ($9,997.00 Value)

Advanced Consulting Class – ($7,597.00 Value)

The Maximizer Program – ($2,997.00 Value)

Information Business Blueprint – ($2,997.00 Value)

High Level Fellowship – ($7,597.00 Value)

Mass Conversion – ($2,997.00 Value)

Operation Takeover – ($1,997.00 Value)

Mass Control 2.0 – ($1,997.00 Value)

The Three Story System – ($2,991.00 Value)

Ultimate Webinar Blueprint – ($1,528.00 Value)

The Alchemy Event – ($497.00 Value)

Subconscious Selling – ($997.00 Value)

Video Black Box – ($194.00 Value)

Survey Siphon – ($68.00 Value)

High Ticket Consulting Accelerator – ($6,997.00 Value)

High Ticket Funnels Training Program – ($3,497.00 Value)

Lifetime License For Growthworks Content Software – ($2,997.00 Value)

Zero to 6 High Ticket Launch Program – ($2,997.00 Value)

Social Media Ads FasTrack Course + Paid Traffic Swipe File ($1,997.00 Value)

Lifetime License For LaunchMAPS Marketing Strategy Tool – ($1,997.00 Value)

High Ticket Course Launch Formula + Course Templates – ($997.00 Value)

Perfect Sales Script 2.0: Client Enrollment Mastery – ($997.00 Value)

Winning Webinars Program + Slide Templates – ($497.00 Value)

Virtual Launch Intensive 2 Day Event Replay – ($297.00 Value)

The Ultimate Lead Magnet 2.0 + Templates – ($297.00 Value)

Marketing Funnels 101 + Top Funnel Templates – ($297.00 Value)

Online Marketing Crash Course + SEO Made Simple ($297.00 Value)

Authority Engine Website Design For Coaches and Experts ($97.00 Value)

Retargeting Roadmap + Omnipresent Advertising ($97.00 Value)

Secret Frameworks Playbook – Our Top 100+ Templates ($97.00 Value)

Lifetime Access to The Complete 7 Figure Swipe File Library ($97.00 Value)

Online High Ticket Marketing Funnel Calculator ($37.00 Value)

Full-Length Copy of My First Books STAND OUT ($29.00 Value)

Total Value: $99,257.00

What You Get:

YOUR PROFITABLE PRODUCT IDEA

• Choose the best product and audience for you to profit from right now
• Make sure your Idea passes all 7 Criteria of the Profitable Niche Checklist
• Express your Idea in one simple phrase that attracts your target market in droves
• Pre-validate there’s demand for your Idea in a way that automatically lines up your future customers
• Create your Profitable Product Idea Blueprint so you have everything in one place

YOUR IDEA TO MARKET BLUEPRINT

• Your blockbuster course name, your price point, your guarantee, bonuses and the reasons to buy now
• The points of credibility that create massive buyer trust — even if you’re just getting started
• Your uniquely valuable “process” — how you go about getting your students results (a huge selling point)
• The social proof to start attracting paying customers immediately, even if this is the first time you’re doing this

YOUR MVP LAUNCH

• Use the “paint-by-numbers” MVP process to choose the exact pieces of your product and how they fit together
• Finalize your Launch “Blueprint”, including the exact concrete steps to get to market FAST and start making sales straight away
• Choose and deploy one of the 3 simple marketing & promotion campaigns to locate and find the people most likely to want to buy from you
• Copy/paste from our pre-written campaign messaging templates to immediately have people wanting to know more (versus tuning out or scrolling past)
• Follow the word-for-word sales scripts to confidently sell your MVP and start taking money even before the end of the module!

SUPERCHARGE YOUR MARKETING

• Get our EIGHT pre-written ready-to-go “Experience Marketing” Campaigns that you can just plug right in
• Recieve my entire vault of pre-written scripts, emails, web page templates, sales & video scripts that you can take and customize or just use “as is” — they’re yours and they’ve generated literally millions of dollars for my other students
• Create a Custom Campaign Stack that suits your dominant marketing style — whether you prefer to sell through 1:1 conversations, speaking to groups, or writing — so marketable feels easier than it ever has before
• Recieve my entire vault of pre-written scripts, emails and web page templates that you can take and customize or just use “as is” — they’re yours and they’ve generated literally millions of dollars for my other students
• Stand out with your marketing in a powerful, unique, fresh and engaging way that gets the attention of your ideal customers, which is 99% of the battle in today’s noisy marketplace, so you can make some real money

EXPERIENCE ESCALATION

• “Experiencify” your program with the 10 Core Experiences of The Experience Formula™ to create an engaging experience that works with (rather than against) the brain to get your customers “hooked” on taking action and getting results
• Watch as your students spontaneously put down distractions and excuses and become “achievement machines”, focused on taking action, getting results and bringing more customers your way
• Embed a powerful process for gathering success stories right into your course, so you can quickly have dozens if not hundreds of glowing testimonials (this is how I ended up with 1480 testimonials and counting for EPM!)

How to start a wildly profitable 6-figure consulting business & get your first high value client in 42 days

Introducing the Consulting Accelerator™

Battle tested and proven results

The perfectly engineered change agent

Proven Process

New paradigm

Winning community

Expert mentorship

Learn the way that best suits you

Online e-learning platform

Boxset of physical workbooks

Here’s a summary of everything you get

Consulting Accelerator™

• 6 Week training program
• Boxset with workbooks
• Community + Weekly Q&A Calls
• Lifetime access

Unlock the secret to online business success with this premium, AI-powered prompt library.

Get instant access to 20,000+ prompts (and a special AI Live members club!)

• How to build effectively using no-code (1,000 prompts)
• How to succeed in E-commerce A-Z (2,000 prompts)
• How to build a landing page (1,000 prompts)
• How to 10x your E-mail marketing (500 prompts)
• How to build a highly converting sales funnel A-Z (1,000 prompts)
• How to build an audience online (500 prompts)
• How to consistently get sales online (500 prompts)
• How to close high ticket clients (500 prompts)
• AI customer service automation (500 prompts)
• Stock Trading Mastery + Blockchain Prompt Bundle (2,000 prompts)
• SaaS 101 ChatGPT Course (500 prompts)
• Prompt Engineering Mastery Course (400 prompts)
• Sales & Marketing (8,000 prompts)

Mastery Courses.

1. Prompt Engineering Mastery Course. Learning how to successfully curate and utilize ChatGPT prompts like a boss. (33 videos)
2. Saas 101 ChatGPT Course. Learning how to build a successful SaaS company from scratch or optimize and finish the project you are already working on. (33 videos)
3. Crypto Trading Course. This course will teach you the basics of ChatGPT and crypto, effective trading strategies, how to create NFT’s using AI and everything in between. (31 videos)
4. Stock Trading Mastery Course. This course provides a comprehensive guide to understanding ChatGPT and stock investing, starting from the fundamentals and advancing to more complex strategies. You can learn at your own pace with the 21 included videos and over 9 toggle guides.

• Get 1,000+ new prompts weekly (automatically updated)
• Total courses: 4 Mastery Courses (over 100 hours of material)
• (NEW) Metaverse Beginners Guide included.

What You Get:

The Fundamental Principles of Direct Response Copywriting

• The PUREST essence of copywriting nobody talks about today (and believe me, I’ve looked…)
• The “Promise-Believability” Matrix… a unique new way to look at persuading people to buy
• Why – in 95% of cases – you aren’t really selling what you THINK you’re selling (And what you’re ACTUALLY selling through your product or service)
• The #1 way to melt away your prospect’s objections with ease… and turn them into devout BELIEVERS for life
• The “mother” of ALL copywriting formulas… Single-handedly responsible for BILLIONS of dollars in sales (and NO, it’s not “AIDA”, “PAS”, or “PPPP”)
• Eugene Schwartz’s 4 game-changing marketing secrets that revolutionized the marketing industry as we know it. (In fact, one of these is the sole reason why sales funnels exist today!)
• 7 proven ”quick-n-dirty”copywriting templates & checklists you can use to reliably pump out winning copy FAST – even if you’re a beginner

The Psychology Behind Persuasive Copywriting & Copy-Thinking

• The secret evolutionary psychology behind persuasive messages that NO ONE talks about
• A deep dive into the world of emotional persuasion… through the lens of the BEST emotional copywriters of all time
• How to identify & tap into your ideal prospect’s deepest NEGATIVE emotions like Shame, Fear, Anger, and Guilt
• How to identify & tap into your ideal prospect’s deepest POSITIVE emotions like Redemption and Unconditional Acceptance (Often-overlooked emotions that actually drive action like CRAZY!)
• The BEST way to infuse these powerful emotions into your “Big Ideas” and Headlines to make them 10X more effective!
• 7 core desires 99.9% of people constantly crave like crazy… and how to use these in your copywriting for maximum effectiveness

The “No-Nonsense” 80/20 Marketing Research Process

• The REAL reason why research is soooo essential if you want to be successful
• The ONLY 8 things you need to look for while doing research. (Most people waste 10s of hours “mindlessly” researching… but armed with this list, you’ll cut your research time by 80%!)
• My custom-built “Ultimate Marketing Research Kit”that’s so effective… several past students have joined the program JUST to get access to this!
• 5 of the BEST places to find exactly what you’re looking for FAST in 2022
• How to know when you’ve done enough research… so you don’t spend any more time on it than needed!
• 6 sneaky research mistakes you NEED to avoid like the plague! (HINT: 95% of copywriters are guilty of at least one… Are you?)
• A simple process for finding the 7 key marketing campaign elements you need for winning campaigns
• Pulitzer Prize-winning reporter’s coveted “6W Method”to quickly and reliably do high-impact customer research if you’re short on time

The “Sacred Trinity”: Big Ideas, Headlines, Leads

• Why I call these 3 the “Sacred Trinity”… and how these elements all relate to each other
• The mystical “Big Idea” concept… Demystified! (with plenty of practical examples, case studies, and even formulas!)
• Previously untold A-list copywriting secrets about attention-grabbing headlines. (If you’ve ever wanted to improve your Headline game… you’ll LOVE this part!)
• 6 of the greatest Lead “types”to start any sales message with ease… While building irresistible emotional desire in your prospect
• My simple 10-step framework for creating any type of Lead in 15 minutes or LESS
• My go-to “quick-n-dirty”Universal Lead Template you can copy-paste into ANY sales message to make it 3X more persuasive FAST

The “Golden Thread” That Connects Your Big Idea With Your Offer

• How to effectively use the “Neuroplastic Belief-Shifting” Frameworkin ANY sales message
• 6 things you NEED to know before weaving your “Golden Thread” (ATTENTION: Miss just 1 of these… and your entire marketing argument might crumble!)
• What NOT to do when identifying your “North Star”: The One Buying Belief!
• A super simplepersuasive message template you can use to consistently pump out winning pieces of copy in just 30 mins (or less)
• 3 unique belief-shifting strategies that melt away objections with ease (And covert even the most skeptical of people!)
• How to do Proof Marketing RIGHT… without boring your readers to death
• Agora Financial’s secret “CPB Technique”that makes their front-end promotions so profitable (A method so powerful, even Evaldo Albuquerque, the highest-paid copywriter of all time SWEARS by it!)
• The 10 questions your prospects are always subconsciously asking when reading your copy… And how to pre-emptively answer them successfully!

How to Make Your Competition Irrelevant by Using a Unique Mechanism

• What exactly is a “mechanism” (and why you also badly need one… especially today!)
• The crucial difference between “common mechanisms” VS. “Unique Mechanisms” (And how to make yours truly stand out!)
• How to find your unique mechanism in just 3 simple steps – even if you’re starting from scratch!
• DOZENS of practical unique mechanism examples used in all sorts of proven marketing campaigns (Some of which have generated over $1 BILLION!)
• The often-misunderstood (but critically important)difference between a Unique Mechanism (UM)… and a Unique Selling Proposition (USP)
• What neverto call your Unique Mechanism… EVER! (Seriously… this one mistake can single-handedly invalidate your entire mechanism in an instant!)

Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked

• The REAL reason why almost every single persuasive message needs to use storytelling
• The essential fundamentals of StorySellingyou need to understand to create not just compelling stories… but PROFITABLE ones!
• Why focusing on the story itself isn’t enough – no matter how good it is… (And the often-overlooked “secret ingredient” of great storytelling!)
• The 4 “pillars” of highly effective StorySelling almost no one talks about
• How to create a kickass Character / Hero for your story that your audience will easily resonate with
• Ever heard of the “Hero’s Journey” before? You have? Well…that’s cool, and all… BUT did you know that there are actually TWO (2) journeysthe Hero goes through, not just one? And this is THE single biggest point of difference between stories that are “meh”… and stories that are AMAZING!
• 7 proven story archetypes you can copy/paste into your marketing funnels for an easy conversion boost
• Where exactly to use these stories in your funnels (+ other useful tips)

How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It

• What exactly is a lucrative Offer (and how to make yours irresistible)
• The #1 principle of ridiculously good offers you must always start with (DO NOTignore this… because otherwise, your offer will fall flat on its face!)
• How direct marketing TITANS like Claude Hopkins, Gary Halbert, Todd Brown, and Alex Hormozi approach irresistible offers (Including their popular frameworks!)
• The ONLY 8 core offer “types” you need to successfully launch any type of product or service
• Advanced risk-reversal strategies that melt away objections with ease… and know people off the fence like crazy!
• How to present your offer for MAXIMUM impact in MINUMUM time
• 5 proven offer blueprintsyou can steal and install in various parts of your sales funnels

From “Master Structure” to Breakthrough Copy

• The Fundamental Principles of Direct Response Copywriting
• The Psychology Behind Persuasive Copywriting & Copy-Thinking
• The “No-Nonsense” 80/20 Marketing Research Process
• The “Sacred Trinity”: Big Ideas, Headlines, Leads
• The “Golden Thread” That Connects Your Big Idea With The Offer
• How to Make Your Competition Irrelevant by Using a Unique Mechanism
• Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked
• How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It
• The Breakthrough Copy Development Process (with Real-Life Example!)