Who it’s for

• Getting clients without needing to do manual cold email outreach
• Acquiring a handful of clients who pay premium prices on a recurring basis
• Working with clients who have more money than time
• Executing a content strategy that works to acquire high ticket clients vs SEO traffic
• Turning leads into clients so you never have to worry about losing one big client
• Living month-to-month with unstable cashflow

What it helps you achieve

• Build recurring revenue by adding 5-10 high paying, recurring clients to your business
• Find the right content topics to attract larger clients who want your help
• Position you as a “market of one” so clients can only get what you sell from you
• Grow an audience you own and can contact anytime you need a new client
• Take on a new client whenever you need by sending one email
• Run small budget ads to your content to add new prospects to your email list daily
• Get off the content creation hamster wheel by doing all of the above with 1-5 pieces of content (aka 1-5 “greatest hits”)

How it works

Part 1: Greatest Hits Content Survey

• The three questions you need to ask to find the best content topics.
• The survey template we used to get 104 responses.
• How to analyze the survey results and prioritize what content to create first.
• How to check if the topics from your survey have organic traffic potential.
• How to run this survey on social media if you don’t have an email list.

Part 2: AIDA Article Template

• How to write the headline, outline, and body of your blog posts to hook in the right readers.
• The writing template we use (based on the exact same template we used to attract the Head of Product Marketing at Amazon with one blog post).
• Introduction and body copy formulas for the five blog post formats we’ve found that work the best to attract big clients.
• Live examples of how to write content that gets clients and ranks on Google.
• One resource you can use to outsource your content for less than $0.18 per word, if you don’t want to write it.

Part 3: Three Jabs Strategy

• How to use “Utility Content Upgrades” to convert content-driven traffic into leads.
• REAL LIFE EXAMPLE: The content conversion strategy we used on one blog to convert the blog’s traffic into 10,080 email leads per month.
• How to track what individual pieces of content convert to clients the best, so you can double down on promoting your top converters.
• How to make sure more of your emails hit your leads inbox so they see your offer (hint: Active Audience).
• How to customize the experience for every visitor to your site so you get more conversions from your content.

Part 4: Red Packet Partnerships

• How to find partners who can add 100-1,000 leads to your business in one day, using your content and “guest emails”.
• The free tool we use to add emails to our mailing list, when someone clicks a link inside one of our partner’s emails. No one teaches this.
• How to track how many clients come from every partnership, so you can do more promos with partners who deliver high paying clients.
• Three warm partner methods and three cold partner methods. Start with the warm partner methods for quick and easy partnership wins.
• The exact partnership script we use to land win-win partnerships with big influencers we’ve never met before.

Part 5: $5 Hit Records

• The one Google Analytics report you need to look at to see which of your content converts the best, so you can promote it in your ads.
• A live demo of how to set up your ads inside the ad network with the exact conversion objective and settings you need to use.
• The step-by-step standard operating procedure our team uses that you can follow or give to a team member to set up your ads for you.
• A campaign planning template with ad copy, headlines, and blog post URLs so you can fill-in-the-blanks, then upload your ads into the ad network.
• How we write ads that get shares and leads. I go over one of our highest converting ads with a 20% share-to-reaction ratio, and breakdown how to write one for yourself.

Part 6: Viral Content Upgrades

• What to do after someone opts-in to your email list so you get more traffic to your content without paying more for ads.
• Content upgrades vs viral content upgrades. How, when, and where to use each of them to get maximum shares and leads from your content.
• The free viral sharing tool we use to get people to share our blog posts. This is 25x more effective than the share bars you see on blogs nowadays.
• How to leverage “credibility content” in your viral content upgrades to turn sharers into clients.
• A live demo from blog post to social share so you can see how it all works how to set it all up.

Part 7: 900 Word Emails

• Four GOATs of email marketing who’ve driven millions of dollars from email. Here’s what I learnt from each of them to run 6-figure email campaigns.
• How to use “presell content” to get the most qualified prospects in your audience to raise their hand that they want your help.
• How to find the trigger points that get your clients to buy. Once you know these, you can keep using them in your emails to bring on new clients.
• Word-for-word examples of how to write your emails, including how to word the call to action at the end of your email so people reply to your offer.
• How to have a natural conversation with people over chat, so you can see if what you have to offer is a good fit for them, then bring them on as a client.

What You Get

Phase 0) Digital Economics 101

• Gain a deep understanding of all of the pieces in the digital economy.
• Learn about the future of media and code — the front-end and backend of the internet — so you can focus your efforts.
• Understand digital leverage, distribution, no-code tools, and digital assets so you can take part in the mental & financial wealth transfer.

Phase 1) Creating A Meaningful Niche

• Develop a long-term strategy to create your own niche — meaning you don’t have to worry about your “competition” playing status games.
• Discover your life’s work, curiosities, and obsessions. I see too many people that are uncertain about this for years.
• Cultivate and turn your vision, goals, and values into a brand that attracts an audience you love interacting with (and that will buy from you, and only you).

Phase 2) Content Strategy

• Become an expert-level speaker or writer on the topics you care about.
• Never run out of content ideas for your posts or promotions (without using content templates — that’s how you stay a commodity).
• Create posts, blogs, tweets, images, and videos that resonate with other’s on a deep level. People will actually ask you how you got so good at what you do.
• Separate yourself from the ocean of B-tier creators that struggle to sell their products, services, andhave their ideas stick in the head of their audience.
• Implement our Epistemic Research Method — which is just a fancy way of saying scientific research method… but it’s for researching your mind to craft brilliant content and product ideas.

Phase 3) Crafting Your Offer

• Use our Minimum Viable Offer strategy to start monetizing immediately (and have something to improve over time, rather than procrastinating until it’s perfect).
• Have a strategy for reducing the time you spend working over time (as you build leverage and improve your offer).
• Know how to create your own customers from the audience you are building, instead of “finding” the right customer for your offer.
• Take the guesswork out of building coaching, consulting, or digital product offers.

Phase 4) Marketing Strategy

• Learn to sell on social media, in your writing, and across different platforms.
• Have consistent sales coming in while focusing on your meaningful message (no need to sound salesy all the time).
• Learn advanced automation strategies that you can implement at your own pace, especially once you validate your offer.

Bonus) The Creator Command Center

Bonus) Live Product Build & Launch